...it's not a catchphrase, it's a movement...

Well here it is. I promised you it would come, and so it has - my "plug".

Me 2 We. You've all heard me mention it at some point, now I'm doing it again. Me 2 We is the new book written by Craig and Marc Kielburger, who respectively founded and direct the organization I work for, Free the Children.

You have to understand, I am not a walking advertisement. This isn't an ad. It's a recommendation. A very very high recommendation from someone who has read the book, then read it again, then given a copy to my mother to read, and on your respective birthdays, will probably give a copy to each of you as well.

The premise is simple: the anti self-help - by helping others, you help yourself. It's not very complicated. We have come to a point I think where we are so determined, so motivated to help ourselves move forward, that we forget how completely beneficial it is to ourselves, to our own minds and bodies and souls, to help others. Even the small actions - helping an elderly neighbour with groceries, smiling and thanking the bus driver as you step down onto the street, holding the door open for someone else instead of just barrelling through; think how much these small contributions can do to improve the spirit of community around us if everyone does the same. Think how this renewed spirit of community enriches YOURSELF as well.

Honestly, buy the book. Buy it, buy it, buy it - then spread the word. You won't regret it. All major bookstores are carrying it or soon will be. Also, check it out on Amazon.

That is all - carry on with your daily programming... but not before buying this book :)