...let's say we turn the page...

The Zoom Media ads in the building elevator seemed out of place and odd: bright pictures of happy people, and the normal everyday things they do outside. One is walking to market, one is gardening. They are all smoking. In large letters under the profile: "The unsung hero, the outside smoker".

Fine print: Thank you for smoking outside.

I couldn't decide whether I supported this campaign or not. Sure it's commendable for smokers to take it outside, but at this point in the game I thought it was a given. Having a public service announcement that says "thank you for smoking", under any guise, seems ridiculous.